# 7. Roadmap

#### 🗺️ Roadmap: The Labubu Journey

This roadmap outlines the strategic evolution of **Labubu**, from its humble origins to its full transformation into a cultural and technical ecosystem. Each phase is guided by creativity, community, and long-term vision.

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**PHASE 1: IGNITION & LAUNCH**

* Token launch on BNB Chain
* Deployment of official website and social channels
* Formation of early community base
* Initial meme campaigns and art drops
* Strategic partnerships with meme-driven and Web3-native influencers

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**PHASE 2: GROWTH & PRESENCE**

* On-chain community expansion
* Strengthening brand identity through Labubu lore and character storytelling
* Early holder incentives and engagement contests
* Listings on tracking platforms (CG, CMC, etc.)
* Targeted awareness campaigns across Twitter and Telegram

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**PHASE 3: LABUBU ECOSYSTEM**

* Launch of exclusive **Labubu merchandise**
* Introduction of **staking mechanisms** and basic **governance structure**
* First generation of **Labubu NFTs** with utility and rarity tiers
* Community lore-building events and story-based governance votes

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**PHASE 4: EXPANSION BEYOND THE FOREST**

* Launchpad partnerships and cross-project collaborations
* Global outreach through multilingual content and localized communities
* Deeper NFT utility: integration in games, identity layers, or collectibles
* Ongoing feature development and experimental Labubu use cases
