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🚀5. Marketing

📣 Growth Strategy: Built for Virality

We believe in the power of organic, narrative-driven expansion—where community, culture, and creativity fuel growth more authentically than any paid campaign ever could.

Our marketing strategy is designed to be lighthearted, community-powered, and emotionally resonant.


🎨 Art & Memes

Labubu’s iconic style—quirky, rebellious, and instantly recognizable—drives a flood of memes, collectibles, and visual content that spreads naturally across the ecosystem.

🤝 Strategic Collaborations

We collaborate with meme creators, digital artists, and Web3 influencers who align with the playful, rebellious energy of Labubu. Our partnerships are crafted to spark laughter, loyalty, and lore.

📱 Multi-Channel Community

Our presence thrives across Twitter, Telegram, and on-chain communities—where every reaction, sticker, and reply becomes part of the collective personality of the project.

đź§  Onboarding Through Education

Simple, fun, and clear educational content helps new users enter the world of Labubu with ease. We believe in fun-first onboarding, where people feel connected before they feel technical.

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